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STAT WATCH: Perception is Everything

Posted on 7.31.2013

Every digital professional knows the term, “user experience” — even those living in virtual caves cut off from new technologies, best practices or even departments down the hall. There is nothing more important than how users perceive your brand, service or product, and their experiences will directly influence their perceptions. As someone responsible for optimizing your company’s user experience for both acquisition and retention, there are some numbers for you to know and, ultimately, leverage.

For example, Netbiscuits reports that 76 percent of global consumers will leave your website if they find it difficult to use.

Website Magazine’s editorial staff aggregates and curates interesting research and data like what you’ll find in this month’s STAT WATCH column nearly every day on the Web, publishing the information Internet professionals need to create strategies and execute campaigns and technologyinitiatives more efficiently.

Find more useful data and valuable insights at WebsiteMagazine.com.

See what's inside the September 2013 issue of Website Magazine

74% of businesses believe user experience is key for improving sales (Econsultancy 2013). 

65% of consumers are more likely to use a business that has positive online reviews, according to BrightLocal’s Local Consumer Review Survey 2013.

55% of under 35s say they use social media to vent about bad customer service (35 percent of all ages), according to a YouGov survey of more than 2,000 UK consumers.

10 million consumers used the Yelp mobile app in Jan. 13 alone, with more than 4.5 million calls and 5.6 million directions generated from the app in the same period.

64% of consumers would continue to spend money with a company as the result of an exceptional customer experience (Avaya Customer Effort Impact Study, 2013).

92% of all traffic that clicks through to sites from the first Google search results page (Chitika 2013).

35% of marketers say data has improved customer engagement through personalization (Monetate 2013).

 

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