STAT WATCH: Rollin’ in Data!
: Interesting Stats & Metrics from the Digital World :
To develop Web strategies that will actually work for a digital-minded enterprise, it is essential to understand the bigger, broader trends affecting the ‘Net industry. Website Magazine’s editorial staff aggregates and curates some of the more interesting recent research and statistics and publishes that information daily on the Web, as well as each month in Stat Watch.
10.3 Million Terabytes
The amount of mobile data traffic that will occur per month by 2017, up from 889,000 terabytes per month in 2012, according to recent research from market strategy consultancy, iGR.
Businesses that have the current ability to track and analyze the different behavior between mobile and desktop users. Forty-one percent of this group said their insight was limited and 18 percent said they have no way of determining the difference. (Source: Econsultancy)
Consumers who indicated they prefer to shop and make purchases on websites that display product price in their local currency rather than U.S. dollars only. (Source: E4X, 2013)
The amount of 18-24 year olds who believe text messaging is just as meaningful as an actual conversation with the person on the phone, according to a tyntec and Mobile Groove study, which found that app developers are relying more on SMS as a way to engage users and further monetize their apps.
The fraction of brand owners who freely admitted to offering their online users only an average or below-average digital experience, according to a recent WhatUsersDo global research survey.
The portion of all emails that were opened on a mobile device (phone and/or tablets) in the second half of 2012. (Source: Knotice Mobile Email Opens Report for H2 2012).