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Stat Watch: Social Media Metrics That Matter

Posted on 5.31.2013

Social media is maturing before our virtual eyes as it’s no longer just about the Like, the retweet or the click. Ninety-three percent of respondents in a late 2012 BrandFog survey, for example, indicated that CEO participation in social media helps communicate company values, shape a company’s reputation, and grow and evolve corporate leadership in times of crisis. Brands committed to having genuine conversations with their audiences will reap the rewards of engagement — trust and loyalty — to the benefit of their balance sheets.

Website Magazine’s editorial staff aggregates and curates interesting research and statistics like what you’ll find in this month’s STAT WATCH column nearly every day on the Web, publishing the information Internet professionals need to create strategies and execute campaigns and technology initiatives more efficiently.

4.2 - The number of hours senior executives and decisionmakers spend on social media daily, which is 40 percent more time than those not in these positions (Source: Ipsos Open Thinking Exchange).

12% - The percentage of users who are influenced by Likes and +1s, according to a 2013 iAcquire and Survey Monkey social behavior report.

74% - The share of marketers who say Facebook is important to their lead-generation strategies (Source: 2013 State of Inbound Marketing Annual Report by HubSpot).

30 - The number of minutes it takes for brand posts to get half of their reach on Facebook, according to Socialbakers (Nov. 2012).

53% - The percentage of Twitter users who primarily access Twitter on mobile and are more likely to recall seeing an ad on the social network than the average user (Source: Twitter, 2013).

25% - The percentage of consumers who use Twitter or Facebook to complain about brands and expect a response within an hour (Source: American Express, 2012).

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