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Stat Watch: The Impact of Ad Blocking

Posted on 8.10.2015

Millions of Web users have ad-blocking software installed and it's causing a major problem for the digital advertising industry.

A new report out from Adobe and PageFair reveals that upwards of $21.8 billion in global ad revenues have been blocked or lost so far in 2015 and is projected to reach $41.4 billion. Additional highlights include:

+ Nearly 198 million active global users (as of June 2015) now engage in ad blocking.
+ Blocked revenue is expected to reach $10.7 billion in the U.S. (and $20.3 billion by 2016)
+ More than 98 percent of ad blocking occurs on personal computers (desktops)
+ Chrome is the browser with the greatest amount of ad-blocking plug-ins.

There is obviously quite a lot at stake for those involved with digital advertising - including publishers and advertisers. There are solutions available, including PageFair, which provide counter ad blocking solutions for Web publishers. An alternative that recently caught our attention was "content compensation platform" Sourcepoint.

As a Web publisher and digital advertiser, how do you fight back against ad blocking software? Share your thoughts with a comment below!


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