State of E-Commerce Is... Strong?
How did your gross online sales for the period April 1 through June 30, 2009 perform relative to the same period last year (April 1 through June 30, 2008)?
The National Retail Foundation's digital divsision Shop.org asked that question of its members and the results might surprise you:
- Fully 59% of retailers surveyed reported that their gross online sales had indeed grown for the quarter compared to the same quarter in 2008. Another 9% reported flat sales (in this economy, nothing to sneeze at), while one third (32%) reported sales decreases.
- Average YOY quarterly growth across all retailers surveyed was 11.8%
- Close to two-thirds of large retailers ($100+ million in annual Web sales) reported revenue increases for Q2 2009 vs. Q2 2008. Ditto for mid-sized retailers (defined as between $10 million and $100 million in annual Web sales). Smaller retailers (under $10 million) struggled somewhat more, but half of those surveyed in this segment did in fact realize sales growth.
Not too bad considering the near pervasive amount of negative economic news, right? Are you experiencing this type of growth with your e-commerce enterprise or is this some sort of statistical anomaly?