Strategies for Encouraging User-Generated Content
As brands continue to put an emphasis on content marketing, it is important to keep in mind that there is one type of content that is more valuable than the rest – user-generated content (UGC).
UGC comes in a variety of formats, from product reviews to social media posts. The reason this type of content is so valuable is because it is cost effective and consumers generally find it to be more trustworthy than branded content. The challenge, however, is obtaining UGC, which can sometimes be difficult to do. By giving consumers a little encouragement (and reminders), however, brands will soon find themselves sorting through a UGC goldmine.