StrongView Adds New Contextual Capabilities to Its Marketing Cloud
Email (and cross-channel) marketing solution Strongview released several contextual marketing capabilities that will likely generate some interest among savvy digital marketers.
Message Cloud, the company's cross-channel marketing offering, has introduced the ability to automatically import any third-party event data (e.g. call center, Facebook, etc.) for analysis and targeting, and then push relevant messages out via any messaging channel of the marketer’s choosing.
StrongView's native push messaging capabilities, within Message Studio, enable enterprise marketers to create multistep, multichannel programs, and deliver messages to mobile application and devices in coordination with other messaging types such as email, SMS and display.
“The next wave of innovation in marketing is being driven by the inevitable shift to contextual marketing, and StrongView is proud to be leading the way,” said Mark Parks, Vice President of Product at StrongView. “With its unparalleled capabilities for accessing, analyzing and acting on cross-channel data, this latest release of Message Studio underscores our commitment to providing email marketers with all the tools they need to effectively engage customers based on individuals’ current context and relationship to their brand.”