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Study Reveals Email Viewing Habits

Posted on 9.18.2011

A new study shows that most people are still reading their emails through Outlook.

According to the study from Litmus, a company that tests and tracks email campaigns, mobile email usage is rising, while Web and desktop email is declining.

From July 2010 to July 2011, the use of mobile devices to read emails rose from 7 to 15 percent, while reading email on desktops declined from 55 to 53 percent, and the use of Webmail declined from 38 to 32 percent.

The study also shows that Outlook is the most popular avenue that people use to read their emails at 37 percent, followed by Hotmail with 11 percent, Yahoo Mail and the iPhone at 10 percent and Apple Mail at 8 percent.

AOL is last on the list for email opens, underneath Gmail, “Others” and the iPad, at only 1 percent.

However, while Gmail adaption rises, the use of other email services is dropping. Over the last year, the use of Yahoo mail dropped from 44 to 31 percent, and Hotmail dropped from 39 to 33 percent, yet the use of Gmail rose from 15 to 30 percent.

Additional statistics show that browser preference may have something to do with which email provider Internet users choose. Thirty percent of Google Chrome users also use Gmail, while 13 percent of Chrome users choose Hotmail, and 5 percent choose Yahoo.

Check out the graph below for more email viewing statistics:


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