Study Shows an Increase in Behavioral Email Marketing

Allison Howen
by Allison Howen 15 Sep, 2011
Study Shows an Increase in Behavioral Email Marketing

A new study shows an increase in the use of behavioral email marketing.

 

The study, by behavioral email marketing solution provider RedEye, shows that behavioral marketing has increased across all sectors including retail, insurance and gambling.

 

However, retail companies send the least amount of behavioral targeted emails, yet commonly use a welcome program. Welcome programs send an email to a user after they have registered in order to build brand loyalty. 

 

The study also shows that 27 percent of retailers fail to offer pre-purchase registration, which prevents them from implementing behavioral emails.

 

"Pre-purchase registration is an integral step in improved conversion rates," says Brian McConnell, U.S. RedEye Commercial Director. "Without implementing this simple form of data capture, retailers are missing a huge opportunity when it comes to turning an online browser into an online buyer."

 

Additional statistics show that 70 to 85 percent of shoppers abandon their online shopping carts. This statistic provides an estimated loss of $18 billion in the U.S. from abandoned shopping carts. Research also shows that only 13 percent of retail companies take action against shopping cart abandonment such as providing an abandoned basket email to customers.

 
Allison Howen
Allison Howen
I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver