Skip to Main Content

StumbleUpon Refers More Social Media Traffic than Facebook

Posted on 8.21.2011


StumpleUpon reigns supreme over social media trafficking.

According to StatCounter, StumbleUpon has passed Facebook and now refers more than half of all social media traffic in the U.S. as of August 2011.

Facebook has fallen to second place, referring around 38 percent of U.S. social traffic. Other sites such as Twitter, Reddit, YouTube, MySpace and Digg refer fewer than 4 percent each.

Although this study may not be surprising when taking into consideration that StumbleUpon is created for users to stumble onto sites around the web, the surprising aspect is the difference between each sites user base. StumbleUpon has a much smaller user base at 12 million compared to Facebook’s 750 million.

Additionally, it will be interesting to see if StumbleUpon’s recently released explore feature, which makes it easier for users to stumble upon desired topics, will lead to an even higher referral rate in the coming months.

Leave Your Comment

Login to Comment

Become a Member

Not already a part of our community?
Sign up to participate in the discussion. It's free and quick.

Sign Up

 

Leave a comment
    Load more comments
    New code

  • 2_a_300x250

    5 Next-Generation Supplier Strategies

    Tipalti