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StumbleUpon's Online Video Discovery

Posted on 12.13.2006

The wildly opular auto website discovery service StumbleUpon announced yesterday that it is offering a way to create personalized channels for viewing online video. Stumble Video provides a way to watch a stream of videos thanks to the API's from popular video sites YouTube, Google Video and MySpace. Videos are automatically matched to individual interests much like how the StumbleUpon service works.

According to a Reuters article, "What we realized is there is no great way to discover personally relevant videos," David Feller, Stumble's vice president of marketing, said in an interview. Stumble comprehends what types of videos users like (or dislike) and delivers videos matched to personal preferences.

While video continues to be a resource not yet fully exploited by the vast majority of marketers, with an established network of 1.65 million registered StumbleUpon could change all that.

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