Success for Local Biz Starts with Support for Mobile Payments
Local businesses mastery of the Web is, for the most part, still a rather hard nut to crack.
The demands on enterprises that cater to a local audience are incredible online, but often, customers are made when they arrive.
The fastest-growing companies are also the most likely to accept mobile payments, reinforcing the need for companies to make payment innovation a part of their broader growth strategy.
The “Future of Money” study, conducted for NTT DATA, Inc. and Ingenico ePayments by Oxford Economics and Charney Research, found that among business respondents with annual revenue growth of 11% or more, 43% have an app that supports purchases and payments, compared with 32% of slower-growth businesses.
“These survey findings reinforce the need for companies to make payment innovation an integral piece of their larger growth strategy,” said Peter Olynick, Retail Banking Senior Practice Lead for NTT DATA Consulting, Inc. “Companies should be working to provide a frictionless payment experience by bringing consumers innovative new products and processes. Their efforts will help improve customer satisfaction, facilitate cross-border commerce and allow for a more efficient shopping experience.”