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Support for Amazon's Emerging Marketplace

Posted on 6.18.2015

With so much digital noise on the ‘Net today, companies are constantly looking for new ways to break through and get buyers' attention (and dollars). One such way is through special offerings and competitive pricing.

ChannelAdvisor, a provider of cloud-based e-commerce solutions, has recently announced the addition of support for Amazon Business, Amazon’s tailored marketplace for businesses.

For those unfamiliar, Amazon Business is a young marketplace (launhced in April 2015) that is exclusive to the sellers and buyers that Amazon approves. In order for businesses to sell on the marketplace they meet a performance minimum set by Amazon and have an acceptable seller rating demonstrating a high-level of customer satisfaction. Through their additional support, ChannelAdvisor will now be providing business-to-business (B2B) sellers with listing and order integration support on the marketplace designed to help them target customers with special offerings and prices.

“Unlike AmazonSupply, Amazon Business is open to third-party sellers that want to grow their B2B sales,” said Scot Wingo, ChannelAdvisor executive chairman. “Buyers on the marketplace can expect large selection, and they can purchase from an online channel that is integrated with top systems for accounting, work flows and approval systems. B2B sellers can also set exclusive prices for these customers.”

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