Support Search, Support Charities - 'Net Briefs (Nov. '12)
Supporting a good cause can be as easy as surfing the Web — literally. The new SWIKI search extension from AdMedia works alongside a user's Web browser, and provids them with the ability to search multiple search engines, deal websites and social networks from a single site. After downloading the plugin and submitting a search on Bing, Google or Yahoo, the SWIKI toolbar appears at the top of the page and displays search results from a variety of websites. When users interact with these sites and rate them via SWIKI, they earn points that can be redeemed for contributions to more than 250 select charities.