Survey: Do You Plan on Spending More or Less in the Coming Year on Digital Advertising?
As the world becomes more and more digital, it is not a surprise that Gartner forecasts digital marketing budgets will increase by 8 percent in 2015.
The question, however, is what channels and ad formats will garner the most funding from businesses this year? While social and mobile can be expected to grab their fair share of ad dollars, that is not to say that Internet professionals will ignore traditional channels like search and email. Only time will tell, however, which channel will produce the best ROI in 2015.
Is your business planning on spending more or less on digital advertising this year? Let us know by taking Website Magazine's 2015 Ad Survey.