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Sweet Success: How Spangler Candy, maker of Dum Dums, saw highest day of online sales since 1998

Posted on 12.09.2013

Check out this brand new case study featuring Windsor Circle client Spangler Candy, a global candy retailer who manufactures 10 million Dum Dums daily. Spangler Candy recently used purchase history data to identify and win back "churning customers", resulting in their highest online sales ever. With Open Rates of 30% (1.7 times their 2013 list avg.) and Click rates of 9.1% (2.2 times the avg.), this email campaign is just one element of an evolving customer engagement program using Windsor Circle's "9 Pillars of Retention Automation." Sponsored by Windsor Circle

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