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SweetLabs Reaches 1 Billion Users with its App Install Ad Network

Posted on 1.07.2015

There’s more to success with mobile applications than just the quality and utility of the final product – developers also need to get users to actually download. Fortunately, there is shortage of solutions (or techniques) for distribution today.

App distribution platform SweetLabs, for example, has apparently been quite successful, announcing recently that they have driven more than 1 billion application installs for partners in its app-install advertising network.

SweetLabs provides two unique distribution channels - the online channel, which recommends apps during the download and installation process of other apps; and the OEM channel, which offers developers premium placement to recommend and deliver apps on devices during the initiaul boot, as well as over the lifetime of the device, thanks to integration partnerships with OEMs like Lenovo, Toshiba and Acer.

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“We started SweetLabs 7 years ago, with the aspiration of building the largest app distribution company in the world and today’s milestone is a giant step towards our goal of helping developers reach new users,” said SweetLabs co-founder and CEO, Darrius Thompson. “The app install ad market is exploding, thanks to players like Facebook, Twitter, and Google entering the fray and SweetLabs’ unique focus on creating a distribution footprint with device makers opens up a massive channel to developers that has been previously untapped and inefficient for most.”

SweetLabs’ app-install ad network is used by software developers and advertisers worldwide including such notable names as Amazon and Baidu to get visibility among users. The companies app serving technology – which targets apps based on device type, device mode, hardware features, location, time, and user demographics – drives an average of 1 million installs per day with a fill rate of 98 percent.

“App install ads are the fastest growing marketing medium as it gets harder and harder for millions of developers to get visibility for their apps, and SweetLabs is in a strong position to help,” said SweetLabs co-founder and CMO, Chester Ng. “Our unique focus on the 1.5 billion Windows daily active users, when everyone had written off the PC as dead, has built a large beach head to expand into Android.”


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