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Synergy in Email and Event Marketing

Posted on 6.13.2010

Email service provider Constant Contact announced the release of several new features today for its event marketing platform that aim to create some synergy between email and event marketing. Offering a solution that simplifies the promotion, management and communication with event invitees and attendees is going to be attractive to small businesses looking to get a leg up.

Features released include: 

- An integrated ticketing system which gives marketers the option to create and distribute actual tickets to events that can be printed.

- Guest registration functionality has also been added and offers the ability for registratants to register one or more guests, limit the number of guests each registrant can bring, assign different event fees for members and non-members, and allows registrants to pay for the event.

- Other features of the release include the ability to post event information directly to a Twitter feed and select the appropriate currency for paid events.

Launched in the Fall of 2009, 11,000 Constant Contact customers now use the service. Should you be in the market for an email service provider with event marketing capabilities, there is a 60-day free trial of the platform being offered. 

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