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Tablet Wars: Microsoft Grabs 7.4% Of Tablet OS Market

Posted on 4.24.2013

Microsoft captured 7.4% of the global tablet OS market according to preliminary figures from Strategy Analytics' Global Tablet OS Market Share: Q1 2013 report, with three million Windows 8 tablets shipped in Q1 2013.

Microsoft’s share of the tablet operating system market is dwarfed by that of iOS and Android. Apple’s share in the first quarter was 48.2% and Android 43.4% according to Strategy Analytics.

Some analysts suggest that the only barrier to future growth for Microsoft’s tablet OS is the lack of applications. With a larger market share though, will Internet businesses, digital marketers, and app developers decide it is time to start developing apps for the Windows 8 experience?

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