Tag Management for the WebSphere
Tealium is taking its Tealium iQ enterprise-focused tag management system to IBM Commerce solutions, providing retailers an opportunity to launch personalized marketing campaigns and improve customer experience.
Through a collaboration with IBM WebSphere Commerce, marketers using Tealium will be able to manage and deploy digital marketing vendor tags (over 800 different tags at last count - from personalization to analytics) within IBM's e-commerce platform to create custom shopping experiences across channels, including mobile, social, as well as in-store.
"The combination of these leading technologies, and the ability to use them side-by-side, allows us to build more personalized campaigns and make adjustments to our campaigns much more quickly," said Gary Black, Partner and CTO at SHOP.CA. "These investments are critical when it comes to driving successful marketing initiatives and, ultimately, a successful e-commerce business."