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Take Analytics to a Personal Level

Posted on 2.03.2015

With consumers lives being increasingly involved in the digital world, there is a plethora of information available about each consumer.

However, in order for brands to leverage this information they need a powerful tool that can not only aggregate all of the available data but also display it in a way that users can make sense of.

GoSquared, a provider of real-time Web analytics for brands, has announced a new analytics tool called People Analytics.

The new product allows brands to receive and view all of their user information in one place. Through People Analytics, users can see detailed information including the consumers name as well as a quick bio and their social profiles among other things. The main focus of the new system is its search functionality which enables People Analytics users to search their entire userbase for individual consumers.

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The new analytics offering has many integrations already available including Node.js and PHP integrations as well as a suite of tracking APIs.

“No matter the size of your team, most teams juggle a handful of tools and services to get the full picture on each user or customer,” states the GoSquared blog post announcing its new product. “Whether it’s your billing system, your support system, an internal admin interface or a MySQL database – all of these tools offer only a fraction of the picture you need. Information lives in silos across these tools; they become hard to integrate and often tricky to maintain. Every new team member needs to learn every tool to get even simple information to start understanding users. It has to be easier than this.”

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