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Take it In-Store: Using Digital Coupons to Drive Non-Web Retail Sales

Personalized digital promotions company RevTrax announced a partnership with the Rakuten Marketing Affiliate Network. 

The deal will enable brands to increase sales by deploying targeted digital coupons to consumers that utilizes advertiser DMP data to enable real-time offer personalization and ensure incrementality of in-store affiliate sales.

The consumer can simply save these offers to a digital wallet via Apple, Google or Samsung and the benefits could be significant. Retailers will be able to identify new versus existing customers, for example, and respond accordingly with relevant offers, promote offers - even down to the SKU-level. 

The system also provides an opportunity to engage in member-level tracking to support loyalty affiliates. 

"When it comes to in-store affiliate sales, we know that advertisers have historically been concerned about incrementality, security and scalability – all of which are addressed in this joint solution," said Seth Sarelson, RevTrax Co-founder and Chief Operating Officer.

"We are thrilled to marry our personalized offer serving and measurement capabilities with Rakuten’s network to significantly disrupt the digital offer space."

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