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Take Social Commerce to the Next Level

Posted on 5.18.2014

Blucarat is taking social commerce to a whole new level.

The company offers a software solution that helps retailers incorporate social communities into their e-commerce site. Through the solution, retailers can add interactive social features to their sites to increase engagement, conversions and average order values. According to Blucarat Chief Marketing Officer Kieran Taylor, the solution is ideal for bringing social conversations closer to the place where transactions are actually occurring.

“One way to think about Blucarat is that we take the best aspects of Facebook, Pinterest, Twitter and other social networks and really emulate that directly on the commerce site,” said Taylor. “It’s exciting because we help these retailers activate a shopping community right on their site. The reason we do this is because we see higher conversion rates when people actually get to interact with one another when they are shopping. They also spend a lot more time on the site itself.”

Beauty retailer Laura Geller is one of the first adopters of Blucarat’s technology. The retailer leveraged the solution to create a social community full of “Geller Girls” on the company’s website. Through Blucarat, Geller Girls have access to a “Beauty Bar” at the bottom of the site, which features recent site activity, enables members to ask for or give beauty advice, as well as check out trending products and invite friends to become part of the social commerce community. Moreover, the retailer offers new members an incentive of 15 percent off their next purchase for becoming part of the community. After almost a year of implementation, the Laura Geller site saw per visitor page count rise by 1.5 times and shopper conversion rates increase by 2.5 times. Blucarat-enabled shoppers also spent two times more time on the site.

“Blucarat demonstrated a deep appreciation for the social side of our brand,” said Alyce Cucurullo, president of Laura Geller Beauty. “Anybody can put together a pretty website, but the Blucarat solution delivers the convergence of eCommerce and social. Enabling shopper interactions directly on the commerce site delivered proximity between social and commerce not possible prior to Blucarat.”

It is also important to note that the social conversations can be fused with the retailer’s catalogue, which can help increase visibility for slower selling items. Blucarat also allows retailers to filter out language and block competitor links. Plus, the cloud based SaaS solution is customizable and can be implemented into sites fairly quickly. Lastly, the solution works on mobile devices, enabling retailers to offer a consistent experience across screens.


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