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Take Social Media Analysis a Step Further

Posted on 7.04.2012

Internet marketers are constantly trying to find the best ways to leverage social media platforms to get the most out of their time spent on these sites. And with all of the social networks out there, they can spend a lot of time on these sites.

One powerful weapon in their arsenal has been social media analytics platforms, which help make sense of the copious amount of data (both statistical and anecdotal) that marketers collect from social networks.

In order to expand upon the insights gleaned from social networks, particularly Facebook, social media analytics tool Sotrender recently enhanced its platform with new features for the advanced management of international fan pages, integration with Facebook Insights, more account administration options and the ability to process online payments.

Now, Sotrender users can more precisely analyze activities and engagement taking place on their international Facebook Pages using content targeted for different, specific countries. Thanks to a unique algorithm, Sotrender is able to provide its customers with data on the most engaged users and most attractive content for each selected country, allowing brands to post the most relevant content for their various international audiences.

And, because of direct integration with Facebook Insights, the social network’s in-house analytics program, users won’t have to leave the Sotrender platform to see Facebook statistics along with Sotrender’s data.

The enhancements also include administration upgrades that let users track the history of modifications to their accounts. In addition, they can add new Facebook pages to monitor, add users to the panel and grand defined permissions to users. This is ideal for larger companies or marketing agencies that may have separate teams following multiple campaigns.

Finally, through a partnership with online payment provider PayLane, Sotrender is now able to offer a convenient payment option with Visa, MasterCard and Maestro credit and debit cards. Of course, this comes with various security features that come standard with PayLane’s antifraud tools, such as identity verification mechanisms like an Address Verification System, GeoIP, Card Verification Value and Card Verification Code. Both verification and payment handling are part of a single service, so there is no redirection to third-party providers. This means that the entire payment process takes place on Sotrender’s website.

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