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Take the "State of Search" Survey

Posted on 11.14.2016

Web professionals often hear about the results of industry surveys but aren't always apart of them from the get-go.

SEMPO, a nonprofit organization serving the search and digital marketing industry, announced the launch of the 2016 edition of its "State of Search" survey, which for the past 10 years has provided data and insights regarding search strategy and tactics. The 2016 State of Search online survey is open to SEMPO members and non-SEMPO members alike; the complete survey results will be available to all SEMPO members and participants. 

:: Take the survey now! ::

The 2016 survey asks respondents about channel-specific budget levels, objectives and metrics. New this year are three separate tracks of questions for marketers, for agencies, and for third-party ecosystem companies/suppliers that support search-related services (search engines, technology/software companies, etc.). The 2016 survey includes questions about:

-- Search engine optimization (SEO/organic search)

-- Paid search (pay-per-click advertising or paid search)

-- Social media

-- Email

-- Mobile

-- Display

-- Integration, emerging trends and more


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