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Take This New Subject Line Testing Tool for a Spin

Posted on 3.16.2015

There is a new subject line testing tool on the market that is designed to predict the open, click and delivery rate of email campaigns prior to being sent.

The tool, dubbed Subject Line Advisor, is powered by Touchstone and bases its predictions on the performance of previous campaigns. The company’s expanding database includes emails sent by large brands in both the U.S. and UK, and currently holds more than 85,000 unique email campaigns with a send volume of 21.6 billion. This means that more than 21 billion email results are taken into consideration each time a subject line is tested with the tool, with the company touting a 93.33 percent accuracy rate. Moreover, the tool has been integrated into the Mailigen email marketing platform.

“Being aware of our customer interest in creating engaging email subject lines and increasing their email open rates, we took it a step further and brought subject line testing to the next level,” said Janis Rose, CEO at Mailigen. “Through this partnership, instead of comparing the results of two email subject lines over a couple of days by running an A/B split test, our clients can now compare countless subject line versions and choose the best email subject line for their industry in just a few seconds before they hit send. Email subject line testing the old way with an A/B split test takes more than eight hours for every email campaign, whereas testing with Subject Line Advisor takes about an hour and a half, thus saving you six and a half hours for every email campaign.”

It is important to note that Subject Line Advisor is not the first subject line testing tool to the market. For instance, SubjectLine.com offers a free testing tool, as does Litmus. That said, Subject Line Advisor is just the newest update for the Mailigen platform, as the company also launched a multi-user account at the start of 2015 to help marketing teams collaborate more effectively. Plus, the company plans to launch responsive online surveys as well as other features later this year.


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