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Taking a Deeper Look Into Your Data

Posted on 6.03.2015

Today's companies have the ability to evaluate successes and failures like never before through their analytics.

NetBase, a social media analytics company, has announced the launch of NetBase LIVE Pulse Mashup, a new offering combines Netbase analytics with various social data and other key performance indicators (KPIs).

The new offering from Netbase has the ability to be integrated with more than 60 different solutions and platforms and can incorporate KPIs from all of a company's departments including finance, operations and customer care. When looking at the data that Netbase LIVE Pulse Mashup offers, users are able to pick and choose which metrics they wish to display and see them in real-time.

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What’s more, one of the more interesting features of LIVE Pulse is the ability to show customers that a brand is listening to their social posts by displaying them on their digital site.

“With NetBase LIVE Pulse Mashup, executives can finally see all the metrics that matter, all on one view,” said Pernille Bruun-Jensen, CMO of NetBase. “Whether it’s in the boardroom or the marketing department, this visualization helps provide immediate insight into share of voice, emerging topics, and campaign performance alongside news, shareholder metrics and web analytics. Social isn’t the only piece of the equation, but it’s an exceptionally valuable source and needs to be highly visible within any organization.”

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