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Taking Mobile Consumer Engagement to the Next Level

Posted on 10.05.2014

As smartphones have risen in popularity and their features have evolved to include apps, consumers have developed a deep attachment to their mobile devices and rarely go anywhere without them.

Businesses have already begun to use text messages to communicate with consumers about deals and promotions but have not taken the conversation any further, until now.

Path, a social network, has recently announced that it has updated its private messaging app, Path Talk, with a new feature called Places that allows users to directly communicate with stores via text message.

Through Places, consumers can message local stores to find out everything from hours of operation to checking the price of a product they are interested in. This provides businesses with a unique opportunity to directly communicate with consumers in real-time with questions specific to them. Through this app businesses can not only answer quick questions but also build a rapport that helps to make them recurring consumers.


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“Getting answers from a local business is now as easy as texting a friend. Search for Places like your hair salon, favorite sporting store, or the new restaurant down the street. Then send a message asking for anything— a haircut appointment, availability of running shoes in your size, or reservations for 2 at 8PM,” states Path’s official blog post.

“Once you send your message, one of our Path Agents will make the phone call on your behalf, doing all the talking for you. And when they get the response, they’ll immediately text you back with the answer or booking. You’ll never have to wait on hold again.”

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