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Taking Video Monetization to the Next Level

Posted on 3.29.2015

It's no secret, consumers love videos and as brands look to meet their demands they must leverage powerful services that help them receive the most value for their efforts.

Avvasi, a provider of Quality of Experience (QoE) driven video analytics, has recently announced a partnership with Web tech powerhouse Oracle.

Through the partnership Avvasi’s real-time Xperium QoE management solution, Q-SRV, will be controlled through Oracle’s Communication Policy Controller in order to help users ease network congestion and monetize their services. For those unfamiliar with the Avvasi solution, users are able to detect poor video experience in their network, device, subscriber and location. The solution also helps to create service-level agreements for video quality.

“Avvasi is excited to introduce, for the first time, the ability to manage the OTT video experience through a PCRF, using the independently validated quality metric, Xperium™ QoE,” said Mate Prgin, President and CEO of Avvasi. “We look forward to continuing to deliver value for service providers and consumers through our partnership with Oracle.”

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