TapClicks Poised for a Paradigm Shift
TapClicks, which provides a reporting and analytics platform that consolidates marketing campaign and performance results into a single "unified" dashboard, has announced several new integrations for its users (typically digital agencies, media companies and enterprises) and a virtual handful of new features.
Google's DoubleClick Bid Manager (DBM), Twilio (which allows developers to embed text messaging and phone calls into their own products), and xAd, a global location marketplace, are now available for users to integrate.
The platform is also offering up some new features that could prove useful for marketers and advertisers. In addition to improved navigation, reporting and charting, TapAnalytics 5.0 now includes new markup and margin calculations for digital ad campaign tools. Agencies and publishers, as you may know, often apply an agency fee to the base fulfillment cost, but the data delivered from digital marketing service never reflects the client's actual cost, but the latest version of TapClicks does, providing its customers the ability to display the Agency Cost to their own customer based on the application of a markup or margin amount to the base fulfillment cost.
“TapClicks is 100 percent dedicated to being as responsive as possible to our customers’ needs,” commented Michael Mertz, VP of Product Management at TapClicks. “These new features and integrations are specifically requested by customers, and will greatly enhance how our customers work with their clients. We believe TapAnalytics 5.0 is just the beginning of a paradigm shift in marketing technology.”
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