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Tapjoy Introduces Videos for Mobile

Posted on 9.20.2011

Tapjoy has launched a new mobile video advertising platform called Tapjoy Videos.

The platform is designed to provide advertisers with reach, impact and the brand building power of TV joined with the targeting and user engagement that is offered by Tapjoy’s pay-for-performance ad marketplace.

“Video ads are expected to be one of the fastest growing segments of the mobile advertising industry, which according to Gartner is predicted to balloon to more than $20 billion by 2015,” says Mihir Shah, president and CEO of Tapjoy. “Clearly, advertisers are bullish on mobile video ads, and we help them reach more than 50 million people per day in a way that allows them to engage with their audiences in much deeper and more meaningful ways than TV ads ever could.”

Tapjoy Videos allow advertisers to sponsor content within applications, which enables consumers to unlock premium features or content in exchange for watching videos. This sponsorship is beneficial for both, the consumer and advertiser. The consumer receives premium application features, while the advertiser captures the consumer’s attention. Tapjoy Videos offer pay-for-completed-view pricing to guarantee results, and is a cheaper avenue than TV advertising.

Furthermore, with Tapjoy videos, consumers choose which video they want to watch. This means that the viewer is already more interested and engaged in the video than they would be interested in an alternative advertisement.

Upon completion of the video, advertisers can give consumers options for engagement. Engagement options include following the company on Facebook or Twitter, forwarding the video to friends or visiting the advertiser’s website.

Many big brand names are participating in the Tapjoy Video launch, including Gap, Old Navy, Gamefly, eHarmony, Netflix, Intuit and Zygna.

Developers can integrate Tapjoy Videos by downloading the Tapjoy Publisher SDK, and advertisers interested in Tapjoy Videos should contact

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