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Display Targeted Ads Based on Social Media Activity

Posted on 5.25.2012

If you need a better way to target consumers, you might want to check out a new advertising product from LocalResponse that helps brands target customers based on their real-time social media activity.

The Intent Targeted advertising platform enables brands to deliver display ads to consumers who have expressed interest in the brand on public social media channels, including Twitter, Facebook, Pinterest and Foursquare.

LocalResponse delivers the Intent Targeting display ads after sorting through public social media channels to find customers who have expressed interest in specific brands, or lifestyles that are associated with brands. For example, a consumer who tweets that they are looking to trade in their BMW would be an ideal candidate for an Audi ad to be displayed on their desktop.

“Our ability to make ads more relevant by customizing them based off social media expression allows us to target against very unique data sets, which creates a massive opportunity for advertisers to achieve engagement on campaigns that are in many instances two or three times greater than any campaign they’ve been able to run before,” says Kathy Leake, president and co-founder, LocalResponse.

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