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Target Consumers Through Hyper-Local Push Messages

Posted on 4.14.2015

Consumers leverage a variety of devices throughout the day and as advertisers look to connect with more and more consumers many are turning to platforms and solutions that let them engage with consumers on multiple devices.

TouchTunes, an interactive music and entertainment network in North America, has announced the launch of Attract Media.

Attract Media is a new out-of-home activation platform for advertisers and publishers to connect with millennial consumers in more than 60,000 social venues nationwide. The companies cross screen platform aims to both amplify messaging and engage with consumers through a variety of mediums including TV and mobile devices. Through television, Attract Media will serve video and display advertising as well as real-time social feeds, while through mobile devices Attract Media will serve targeted, hyper-local push messages.

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“The digital out-of-home category is a fast-growing market as it provides advertisers with highly compelling, interactive formats to engage consumers,” said Jim Wilson, chief operating officer at TouchTunes. “With Attract Media, we are transforming the way marketers can leverage digital screens in-venue as an activation platform by integrating mobile, social, proximity, and other technologies.”

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