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Smarter Advertising for Web Pro's, September 2009

Posted on 8.13.2009

:: The new game of online advertising is all about accuracy and targeting. Get the most out of online advertising by reaching out to users where they spend their money and time ::


Welcome to Website Magazine - the indisputable leading print magazine on Web business!

Below you will find the the table of contents for the September 2009 edition of Website Magazine. The feature article addresses targeted online advertising, but as in each edition a wide range of topics (including SEO, SEM, Web Design & Development, Software and more), essential techniques and trends are covered as well. The September 2009 edition is a "special issue" and distributed exclusively to our professional-level members.

 


Access the September 2009 Issue of Website Magazine: To review the content featured in this issue, select the article below, join Website Magazine or upgrade to a pro-level subscription now. Already a subscriber? Simply login now to access the digital edition.



Targeted Online Advertising
The new online advertising game is all about accuracy, targeting the right audience at the right time and with the right message. To get the most out of online advertising, businesses must reach out to users where they spend their money and time, where they socialize and where they reside.

How to Master Customer Capture
Learn four successful ways to capture information from your visitors to grow lists, better serve your customers and increase brand loyalty.

The Banner is Back
The Online Publishers Association (OPA) recently introduced its new display ad units. OPA President Pam Horan discusses what publishers and advertisers need to know about the new age of the banner.

Do’s and Don’ts of E-Mail Design
Understanding e-mail best practices is important to guarantee messages reach readers and don’t end up reported as SPAM. Follow a few basic rules for successful e-mail campaigns.

Successful Techniques for Qualified Leads
Collecting profile information is key to building quality leads. The first step is knowing what information your business needs.

Fine Art of Form Validation
Best practices to client-side form validation increases conversions and ROI — as well as keep visitors happy.

Get Traffic to Your E-Commerce Store
Whether you’re new to e-commerce or looking to improve existing sales, understanding how to generate
and convert traffic is essential to your success.

Website Magazine 'Net Briefs:
Pre-structured Content, Shipping Options for Web Merchants, Website Accessibility

Website Magazine Departments:
Top 50: E-mail Service Providers
Who’s Who: Listrak
SEO Corner: Google Pagerank Sculpting
Conversion Cache: 
Findability Makeover: GuerrillaGroup.com
WM Bookshelf: Whuffie Factor
WM Commentary: Productive Web Environments

Coming Up @ Website Magazine
The next issue of Website Magazine will provide readers with a detailed look at standard and progressive Internet marketing strategies including key pay-per-click tips, aggressive social media marketing tactics and many essentials on search engine optimization. As in each issue, Website Magazine will also cover important trends in the October edition with topics such as mobile computing, the affiliate tax, link building, generating local exposure in search engines, evaluating Web hosts and more. 

October: Internet Marketing
November: Anniversary Issue
December: Search

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