Targeting Ads Via Device Type
However, the best marketers understand the advantage of creating and serving device specific ads.
Afilias, owner of DeviceAtlas, a device intelligence provider, has announced that SpotXchange, a video ad platform, has selected Device Atlas to provide it with information on which device a user is leveraging.
In order to detect and deliver ads to the correct platform, SpotXchange ad server requests trigger a DeviceAtlas API call that then analyzes the requesting browser’s HTTP headers and returns device type. Moreover, not only can DeviceAtlas ensure that the correct ads are going to each device type, but it also delivers campaign statistics to users at a device level, helping marketers to get their clearest view of their campaign performance.
Eileen O’Sullivan, COO of Afilias Technologies, said, “We are delighted to welcome SpotXchange on board as a DeviceAtlas customer. Video advertising is an exciting and fast growing space, and obviously one where mobile has a major role to play.”