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Targeting Bloggers on Twitter for Maximum Exposure

Posted on 4.06.2009

According to, Twitter's traffic grew over 75 percent in March, up to more than 14 million unique visitors from 8 million in February. That's a plenty strong argument to use Twitter to promote your brand, products and services to consumers. But how do you make the most effective use of your time on Twitter and who are the users you should seek out?

One answer is bloggers. These are rabid users of Twitter. They use the service to get the scoop on stories of interest. In other words, they use Twitter to come up with new blog posts to share with their audiences. You want to target bloggers who share your interests. That way, you stand a good chance of getting your content included in a future blog post.

The most logical first step is to search Twitter for known popular bloggers in your industry and follow them. But also check out WeFollow, an index of Twitter users separated by tags and ranked by number of followers. There are two categories to look for - #bloggers (9.1 million total followers) and #blogs (2.1 million total followers). Read their bios to look for common interests and then follow them. Hopefully, they follow you back - the number of users they follow will be a good indication of the likelihood they reciprocate. In reverse, you can also search a tag very specific to your industry, and then seek out the bloggers within that category.

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