Skip to Main Content

Targeting Tablet Users

Posted on 6.22.2011

The mobilization of websites and the development of mobile apps have proved to be wise tactics for today’s retailers, but the playing field has changed since last year’s launch of the iPad. Increasingly, tablets are becoming the favorite choice for online shoppers on the go — by a margin of 68 percent to 48 percent over smartphones, according to a recent survey by the E-tailing Group. One out of every four tablet owners, in fact, made at least six purchases in the six months prior to the study, as compared to just 16 percent of smartphone users. What this means for retailers is that it is no longer enough to simply have a mobile strategy, but important to understand which mobile devices their customers favor.

WebsiteMagazineMiniLogo
Today's Top Picks for Our Readers:
Recommended by Recommended by NetLine

Leave Your Comment

Login to Comment

Become a Member

Not already a part of our community?
Sign up to participate in the discussion. It's free and quick.

Sign Up

 

Leave a comment
    Load more comments
    New code
  •    
      

      
    ACCELERATE YOUR 'NET SUCCESS:

    Request a PRO-LEVEL Subscription to Website Magazine and receive a free copy of our new book SEO 360.

    wm-monthly-plan

    The Ultimate Guide to Personalization

    Kibo