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Could Advertising Save Internet Radio?

Posted on 4.23.2007
Last week we mentioned that Internet Radio might be seeing the end of its run thanks to a ruling that would put the squeeze on revenues because of copyright concerns. But thanks to some unique advertising technologies, that death nell may be premature.

TargetSpot for example has received funding from Union Square Ventures, Oddcast, and CBS Radio (a division of CBS Corporation) and all signs are pointing to a very robust system which could turn the tide for Web broadcasters. CBS Radio will utilize the technology on its more than 100 music, talk, sports and news radio stations broadcasting live online .

TargetSpot, who will offer a solution for streaming video advertising later this year, enables advertisers to create customized audio, video, banner and text ads using an array of jingles, sound effects and visuals. Clients can upload their current creative directly into their web account and target ads to a specific demographic, location and/or property.  

This is the first platform to allow all businesses, regardless of size, to easily and cost-efficiently utilize streaming media advertising,” said Doug Perlson, TargetSpot’s CEO.  “TargetSpot democratizes what has traditionally been the domain of large advertisers with big creative budgets.
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