#TBT - Engagement, UpSellit, and the Fight Against Abandonment
Website Magazine is celebrating its 10-year anniversary and throughout the remainder of 2015 we'll be taking a look back at some of the content we've published and companies we've covered. One of those is UpSellit, which also just happens to be celebrating it's 10-year anniversary as well.
UpSellit is a technology platform that helps merchants and online businesses engage and convert abandoning shoppers through its technology solutions. The company has long been part of the charge toward solving the abandonment challenge in e-commerce, and first came on to Website Magazine's radar with its work on an innovative chat feature for banner advertising.
“When UpSellit first started, site abandonment solutions weren’t really on any marketer’s radar,” said Tom Kogler, Co-Founder and CEO. “We pioneered the industry with our automated chat solution and were able to gather incredible insight into the different stages of and reasons for site abandonment. Referencing volumes of customer and non-customer insight, we were able to build out a line of proprietary technologies and targeted strategies to intelligently reduce abandonment.”
Check out some of Website Magazine's coverage of UpSellit from over the past few years below...