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Maxymiser Delivers for Online Floral Leader

Posted on 8.05.2011

The romantics among us are probably familiar with Teleflora, the world’s leading online flower service that offers hand-arranged and delivered bouquets by local florists. Of course, the beauty of online flower shopping is that it is quick and convenient, requiring little work on the part of the user to complete a transaction.

That is why it’s a pretty big deal that they have just announced a partnership with Maxymiser, the global expert in conversion rate optimization solutions.

Teleflora is looking to enhance the speed and performance of their website through Maxymiser, which would help give them a considerable leg up on their competition, like Maxymiser will assist the online floral retailer by conducting testing and segmentation for their website.

Maxymiser, for its part, already has a pretty strong foothold in the retail industry and boasts top-tier clients such as Sony, HP and TimeWarner. The company is considered one of the global experts in conversion management solutions.

Through this deal, Teleflora plans to utilize Maxymiser’s MaxTEST, which deals with A/B testing and multivariate testing solutions, as well as MaxSEGMENT, which is all about behavioral targeting and segment discovery.

Teleflora was previously using Autonomy Optimost but made the switch to Maxymiser based on two things. The first was the company's impressive reputation in the retail industry, and the second was its OneTouch integration platform and expert support system.

“Maxymiser’s track record of success and proven results, specifically in retail, are impressive,” says Van Vuong, vice president of e-commerce for Teleflora. “Additionally, their OneTouch integration process is unmatched in the marketplace, giving our team complete website control by eliminating the need for our IT department to perform content changes and testing. This will help make it easier for Teleflora to quickly adapt our site to consumer preferences and seasonality, which are essential to the success of our business.”



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