Tell Facebook Your Ad Preference
Facebook is going to start targeting consumers with ads based on their website and app usage.
Previously, Facebook says that it primarily used consumers’ activity on the social network to learn more about their interests, including data such as the Pages they like. With this announcement, however, Facebook will also start leveraging information from the websites and applications consumer use. The social network notes that this type of interest-based advertising is already used by many companies on the ’Net and will provide consumers with more relevant ads.
“Let’s say that you’re thinking about buying a new TV, and you start researching TVs on the Web and in mobile apps,” the Facebook announcement states. “We may show you ads for deals on a TV to help you get the best price or other brands to consider. And because we think you’re interested in electronics, we may show you ads for other electronics in the future, like speakers or a game console to go with your new TV.”
In addition, Facebook is introducing an “ad preferences” tool to give consumers more control over the ads they see. The tool is accessible from every ad on Facebook and it explains why someone is seeing a specific ad and enables them to add or remove interests that the social network uses to target ads. This new feature is rolling out to US consumers within the next few weeks and is expected to expand globally after.