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For years, information and technology systems resided
“on-premise” and were often (frustratingly) silo-ed. When
employees and clients needed to interact with platforms
in the past they could only do so from their desktops; and
forget about exchanging information (much less in realtime)
with colleagues in an efficient manner. Today, enterprises
demand instant access to information (and the most
relevant information to fulfi ll their needs); anything short
of this dismisses the value that business data provides and
doesn’t reveal the entire picture. Plus, since we’re producing
and taking advantage of so much more data now, the
effect of SMAC is multiplied many times over.
What the trend toward SMAC provides is a shift from traditional value chains to highly distributed, virtualized business models. Retailers are heavy adopters as they can deploy business processes to combine the best of virtual and physical retail shopping experiences. Customers can use their mobile devices to fi nd a store, and then read reviews and compare prices from within product aisles. Couple that in-store presence with analytics, and a retailer can deliver a far more personalized experience – an experience that is more valuable to the shopper and the merchant.
And since it’s all based in the cloud, costs are lower, and potential profi ts are higher. When talking SMAC within your enterprise, realize that you’re discussing signifi cant market forces on a macro-level and recognize that the impact is far-reaching and infl uential in a company’s pursuit of success.
Enterprise software spending will be driven now and in the near future by four types of technology: mobile applications, cloud computing, data management and social enterprise tools. These technologies will combine to create a truly disruptive business environment that will benefi t consumers, Web workers and ‘Net business owners alike.