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Test Native iOS Apps with SiteSpect

Posted on 6.23.2014

Brands are putting more of a focus on mobile apps, and for good reason. In fact, Flurry reports that the average consumer spends 86 percent of their time interacting with mobile apps, while only 14 percent of their time is spent browsing the mobile Web.

To help brands optimize their apps for better performance, SiteSpect has released an SDK that enables users to perform testing and behavioral targeting for native iOS apps. The new SiteSpect Mobile: iOS SDK is designed to integrate into any iOS app quickly and supports editing, creating and publishing user experience changes without requiring App Store updates.

Once the SDK is integrated, users can create new tests and metrics or edit previously created objects in a visual editor directly on the mobile device. The visual editor runs on the Xcode simulator and every change or metric can be previewed and validated on the actual device. This is a very useful feature according to Director of Product Management at SiteSpect Justin Bougher, as it means that users aren’t required to rely on screenshots or mockups of an experience. Rather, they can download the app, perform a test and actually see what the test looks like on the device. 

For more complex tests or metrics, the SDK also supports testing custom code changes and tracking more advanced user behavior. Plus, users can run multiple tests at the same time and leverage SiteSpect's targeting capabilities, including targeting individual app users based on behavior, usage frequency and device type. It is also important to note that tests will continue to work even when the application is offline. Additionally, the SDK allows integration with any third-party analytics solutions.

“SiteSpect offers a complete solution to optimize the entire user experience, including native mobile apps,” said Eric J. Hansen, founder and CEO of SiteSpect. “So no matter how our clients create mobile experiences for their customers, SiteSpect helps them optimize not just how they look, but also how they work.”

Through testing, brands can identify how much time visitors spend in an app, where they lose interest and what kinds of experiences they prefer. This data can help brands optimize their apps to deliver better experiences, resulting in an increase in engagement and conversions.


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