Test What Matters - Ignore the Rest
If you have done your
homework after reading
my previous columns
about identifying landing
page problems, then
chances are you have a
long list of potential
problems and concerns
about your site.
These issues probably range from tactical problems to fundamental mismatches between your visitors’ goals and your landing page.
Our time is a precious commodity. We can’t do everything we want, all the time. So how do you decide what landing page elements are worthy of testing? The following filters will help separate the wheat from the chaff.
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