Test What Matters - Ignore the Rest

If you have done your homework after reading my previous columns about identifying landing page problems, then chances are you have a long list of potential problems and concerns about your site.

These issues probably range from tactical problems to fundamental mismatches between your visitors’ goals and your landing page.

Our time is a precious commodity. We can’t do everything we want, all the time. So how do you decide what landing page elements are worthy of testing? The following filters will help separate the wheat from the chaff.

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