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Test Your Affiliate IQ

Posted on 3.31.2014

Are you a super affiliate, a performance marketing wonk or a digital dunce? Take Website Magazine’s Performance Marketing Quiz and test your knowledge of the affiliate vertical.

Find answers to the five questions below (as well as an extended quiz that more fully addresses the nuances of affiliate marketing at

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1. In the digital world of performance (affiliate) marketing, the acronym CPA stands for...

a) Cross-platform action
b) Cost-per-acquisition
c) Consumer protection adapter
d) Content pattern abuse

2. What is eCPM?

a) The same as CPM, but on the Internet
b) The amount of bandwidth consumed per thousand impressions of an ad
c) The earnings per one thousand ad impressions

3. Which of the following types of affiliate data feed is in the incorrect format?

a) CSV
b) XML
c) JPG
d) All of the above

4. PPC arbitrage is defined as...

a) the practice of deleting/removing all visible advertising links
b) buying visitor impressions at one price, and selling them at a higher price point
c) submitting long-tail keywords to bid for placement search engines
d) none of the above

5. Which of the following statements about last click attribution is true:

a) a Web analytics model in which the last click is given credit
b) a data point revealing the geographic location of the last website visitor
c) commissions are shared with the attributed referrer of the first click
d) only applies to branded keyword traffic arriving at a digital destination
e) most analytics solutions don’t default to last click analytics

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