Test Your Affiliate IQ (2014)

Website Magazine's 2014 Performance Marketing Quiz

Are you a super affiliate, a performance marketing wonk, or a digital dunce? Take Website Magazine’s Performance Marketing Quiz and test your knowledge of the affiliate vertical. Find answers to the six questions featured in the April 2014 issue (as well as an extended quiz that more fully delves into the nuances of affiliate marketing.

In the digital world of performance (affiliate) marketing, the acronym CPA stands for...

a) Cross-platform action
b) Cost-per-acquisition
c) Consumer protection adapter
d) Content pattern abuse

A typical CTR on display advertisements is...

a) over 50%
b) 10-49%
c) 3-10%
d) 0-2.99%

What is eCPM?

a) The same as CPM, but on the Internet
b) The amount of bandwidth consumed per thousand impressions of an ad
c) The earnings per one thousand ad impressions

Which of the following types of Affiliate Data Feed is in the incorrect format?

a) CSV
b) XML
c) JPG
d) all of the above

PPC Arbitrage is defined as...

a) the practice of deleting/removing all visible advertising links
b) buying visitor impressions at one price, and selling them at a higher price point
c) submitting long tail keywords to bid for placement search engines
d) none of the above

Which of the following statements about last click attribution is true:

a) a Web analytics model in which the last click is given credit
b) a data point revealing the geographic location of the last website visitor
c) commissions are shared with the attributed referrer of the first click
d) only applies to branded keyword traffic arriving at a digital destination
e) Most analytics solutions don’t default to last click analytics