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A Dramatic Start for E-Commerce Sales this Holiday

Posted on 11.30.2014

The holiday season is in full swing and few things better represent this than the surge in spending e-commerce sites saw during the Thanksgiving weekend.

comScore has released their findings on consumer e-commerce spending for Thanksgiving and Black Friday 2014 and found that more consumers are turning to the Web for their holiday sales.

According to the findings, Thanksgiving Day e-commerce spending grew a drastic 32 percent from 2013 to a grand total of $1.01 billion. Moreover, Black Friday’s e-commerce sales grew 26 percent from 2013 sales to $1.51 billion. These two impressive sales days helped to bring the total e-commerce sales for the beginning of the 2014 Holiday Season (November 1-28) to $22.7 billion, a 15 percent overall increase from the same timeframe last year.

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"Thanksgiving and Black Friday both saw exceptionally strong online growth rates as each day surpassed $1 billion in desktop spending," said comScore chairman emeritus Gian Fulgoni. "The strength we saw in the early online buying rush likely reflects a few things, including overall health in consumer spending, responsiveness to the strong deals being offered online, and perhaps some shoppers opting to stay home on Thanksgiving rather than head out to the stores that opened their doors early.”

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