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The B2B Full-Funnel Marketer's Handbook

Posted on 11.22.2013

The concept of the "marketing funnel" provides a helpful framework for B2B marketers to understand each stage of a prospect's decision making progress and to guide them in developing marketing programs that are appropriate for every stage. In today's age of advanced marketing technologies and rapidly evolving best practices and strategies, marketers are in a strong position to cost-effectively reach their target audiences at every stage of the funnel.

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