The Benefits of Good Mobile Site Search
Navigation is one of the most important elements of any successful e-commerce site, and recently BeddingStyle.com found out just how impactful good navigation can be on a company's bottom line.
Unbound Commerce retailer Bedding Style replaced its dedicated mobile site’s default search functionality with SearchSpring. In the two weeks after the integration, Bedding Style saw mobile site revenue increase by 28 percent. What’s more, the retailer’s average order volume increased by 9 percent, while total page views increased by 14 percent and pages viewed per mobile session increased 24 percent.
“We are very pleased with this mobile site enhancement,” said Peter Roman of Bedding Style. “The process was made easy for us and the results have been a better experience for our mobile shoppers and higher mobile commerce numbers for us. A win-win.”
Although Unbound Commerce offers search functionality with all custom mobile commerce sites, the company’s partnership with SearchSpring enables retailers to improve their site’s navigation. SearchSpring does this by providing improved relevancy, merchandising and insights for a retailer’s internal search initiatives.
“Unbound works with over 600 retailers in the mid-market and enterprise retail space and we feel that our new Relevancy Platform can add incredible value to their dedicated mobile platform and clients,” said Chantele Gibson, Director of Channel Partnerships at SearchSpring. “Our partnership means that the technical integration is seamless, so retailers can quickly realize the value of offering a better mobile experience."