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The Benefits of Rewarding Customers Who Shop Socially

Posted on 9.01.2016

Time after time, data points prove that people love rewards. Whether it's being awarded a badge after they comment in a forum X amount of times or accruing points to use toward purchases, rewards work - and head-shaving company HeadBlade is one of the most recent companies to enjoy their results.

Through the implementation of ShopSocially's loyalty program on its website, HeadBlade achieved the following impressive results:

* Active customers, who have interacted with the HeadBlade rewards program, converted at a 60 percent rate compared with a 16 percent rate for inactive users

* Customers who actively engage with the loyalty program spend 31 percent more than the inactive customers

* The loyalty program has helped HeadBlade achieve a 22 percent increase in average order value (AOV) for its active customers

ShopSocially's loyalty program has many of the features that savvy online shoppers want such as social login, a rewards dashboard so they can self-serve and rewards not only for purchases but also for creating user-generated content (e.g., social sharing, writing reviews, uploading photos, refering friends).

On the merchant side, retailers can see how many people are enrolled to the program, redemption value, top users and more. Having access to this information can help retailers calculate the ROI of their loyalty program investment as well as segment top users to engage them differently as high-value customers (e.g., special promotions, sneak peeks, etc.). 

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